One of the most interesting concepts out of Chapter 9 is the section on Data Mining. I find it truly fascinating that companies can do a bit of research in trends and purchases, and come up with idea such as convenience stores putting diapers next to beer. Imagine the horror that was your neighborhood 7 Eleven before the studies and data mining? Having to walk from one end of the store all of the way to the other to grab one item than another??
If anything is proven out of studies and research is that people seem to be getting lazier and lazier. Was there studies to show that people would forgo one item or another if they could not find them or had to walk further? I believe that if people truly want something, they will work hard to get it. What actually seems more remarkable to me is that in more recent years Vons stores have been putting their snack aisles directly in back of the alcohol aisles. So that when you go to pick up some Absolut or Jack, you also can see the peanuts, popcorn, chips and candy, and will be inclined to pick up a few of said items for later. Almost more of a marketing ploy, than an actual convenience.
1 comment:
And, they're able to view your purchases (if you're a "loyal" shopper and have an affinity card), look up your demographic info (sorted by zip code), and infer all kinds of things about your likes and dislikes, your preferences, your disposable income, etc.
A beer ad photo of three happy imbibers?
Doug
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